Pop Mart International Group Limited

The global craze for Labubu, a snaggle-toothed elf figurine, turned Pop Mart from a Chinese novelty retailer into one of the most talked-about consumer companies in the world. The Beijing firm sells collectible toys in blind boxes, sealed packages where buyers do not know which figure they will get, a format that drives repeat purchases and a lively resale market. It owns or licenses the characters, designs the figures, and sells them through its own stores, vending-style roboshops and online, keeping most of the value in-house. Founded in 2010, Pop Mart has expanded aggressively overseas, and Labubu's viral popularity, boosted by celebrity fans, sent revenue and profit soaring. The obvious question is durability: toy fads cool, and a business built on hit characters must keep producing new ones. For now, intellectual property and global rollout are the growth engine.

On MyRWA, POPMART trades tokenized across 9 on-chain venues - see the listings below.