Nike

The swoosh sells more athletic footwear and apparel than any brand on earth, and Nike's real asset is that logo and the marketing machine behind it. The company began in 1964 as Blue Ribbon Sports, importing Japanese running shoes, and took the Nike name in 1971. It designs and markets almost everything but manufactures little itself, contracting production to factories across Asia, an asset-light model that keeps margins high. Endorsements built the business: the Air Jordan line with Michael Jordan created a template for signature athlete products that still drives sales decades later. Growth now leans on selling directly to consumers through its own stores and apps, which cut out retailers and capture more margin, though the shift has been bumpy. The risks are fashion cycles, heavy exposure to China, and keeping a premium brand from going stale with younger buyers.

On MyRWA, NKE trades tokenized across 9 on-chain venues - see the listings below.