Intuit

TurboTax and QuickBooks are the products most people know Intuit for, and together they anchor a financial-software company that has largely cornered its markets in the United States. Founded in 1983 and based in Mountain View, California, Intuit sells tax-preparation software to consumers, accounting tools to small businesses, and has expanded through big acquisitions: Credit Karma for consumer credit and personal finance, and Mailchimp for small-business marketing. The business runs mostly on subscriptions and recurring seasonal tax revenue, which makes cash flow predictable and margins high. Its strength is entrenchment; once a small business keeps its books in QuickBooks or a household files with TurboTax year after year, switching is a hassle. The risks are regulatory pressure on paid tax filing and the race to weave artificial intelligence through its products before rivals do.

On MyRWA, INTU trades tokenized across 5 on-chain venues - see the listings below.