ServiceNow

ServiceNow sells the software that automates the tedious internal workflows large organizations run on. It began with IT service management, the systems companies use to track tech support tickets and requests, and expanded into a broad platform for automating processes across HR, customer service, security and operations. Because those workflows become deeply embedded in how a company runs, customers rarely leave, and they tend to spend more over time, which gives ServiceNow the fast, durable subscription growth that investors prize. Founded in 2004 by Fred Luddy and based in Santa Clara, California, it has become one of the largest and most consistently expanding enterprise-software companies, now weaving AI agents into its platform as the next growth lever. The stock trades at a premium valuation that reflects that reliability, so its price is sensitive to any slowdown in the pace of new bookings.

On MyRWA, NOW trades tokenized across 23 on-chain venues - see the listings below.