Salesforce

Salesforce turned customer relationship management into a subscription and, in doing so, helped invent the modern software-as-a-service industry. Its core product is the system companies use to track leads, sales and support tickets, but the platform has sprawled well beyond that into marketing automation, e-commerce, analytics and, lately, AI agents that act on a company's data. Businesses pay a recurring fee per user, which gives Salesforce the steady, predictable revenue that investors prize in enterprise software. Founded in 1999 in San Francisco, it grew through relentless acquisition, buying Slack, Tableau and MuleSoft among others to widen the suite. The company has more recently leaned on price increases and margins over breakneck growth, pitching its agentic-AI tools as the next expansion. It remains one of the largest application-software vendors in the world.

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