Strive, Inc.

Vivek Ramaswamy built Strive as an anti-ESG asset manager, launching index funds that told the companies they invested in to focus on returns rather than social or political goals. In 2025 the firm took a sharp turn. It merged with a small Nasdaq-listed company, Asset Entities, in a reverse deal that made Strive public under the ticker ASST and refocused it as a bitcoin treasury company, aiming to raise large sums to accumulate bitcoin on its balance sheet. Based in Columbus, Ohio, and now led by chief executive Matt Cole, Strive still runs its fund business but pitches itself as the first publicly traded asset manager built around a bitcoin treasury strategy. That makes the stock a bet on both bitcoin's price and management's ability to raise cheap capital to buy more of it, a model pioneered by earlier treasury companies.

On MyRWA, ASST trades tokenized across 2 on-chain venues - see the listings below.