AppLovin

AppLovin sells the machinery that gets mobile apps discovered and monetized. Founded in 2012 and based in Palo Alto, it runs an advertising engine, built around a self-learning system called AXON, that matches ads to users inside mobile games and apps and takes a cut of the spending that flows through. For years it also owned a large stable of mobile games, using them partly as a testbed for its ad technology, but it has been shedding that apps business to become a pure advertising company. The pitch to investors is that its AI-driven ad targeting keeps improving, winning budget from app developers and, more recently, from e-commerce advertisers it is trying to court. Because its revenue depends on ad spending and on the rules Apple and Google set for tracking phone users, its growth is fast but exposed to platform decisions beyond its control.

On MyRWA, APP trades tokenized across 17 on-chain venues - see the listings below.