TKO Group Holdings, Inc.

Formed in 2023, TKO Group Holdings brought the two biggest names in combat sports under one roof. The company was created when Endeavor merged its UFC mixed-martial-arts business with World Wrestling Entertainment, combining a fight promotion built on pay-per-view with a wrestling empire built on weekly television. TKO makes most of its money selling media rights: the fees networks and streamers pay to carry Raw, SmackDown and UFC cards, plus live gate, sponsorship and licensing. Both properties run year-round with loyal audiences, giving TKO steady, predictable content that programmers increasingly compete over as live-sports rights inflate. Endeavor retains a controlling stake, and the company has kept expanding, adding events and negotiating richer rights deals. It trades on the New York Stock Exchange and is headquartered in New York City.

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